The Australian Brand Awards, partner program of the ABA100® Australian Business Awards, have been established to identify, recognise and reward Australia’s most innovative consumer products. Participation is open to all business entities that offer consumer products and services in Australia. Products can be tangible or intangible and include manufactured goods, devices and equipment from any of the following main product types: Electronics & Communications, Home & Garden, Beauty & Wellness, Fashion & Lifestyle, Food & Beverage, Sports & Fitness, Travel & Leisure, Baby & Children’s products.